Motorola Ads Interact With Wired Readers

Design Features
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Motorola is getting technical within just a page of a print ad in the January 2014 issue of Wired. Motorola’s new smart phone, the Moto X, a phone assembled in the United States, fits comfortably in the palm of your hand and responds to your voice instead of just to the touch of your fingers. With the twist of your wrist the camera will turn on and it’s even battery friendly so you don’t have to worry about being stranded with a dead phone. Motorola highly emphasizes that it is customizable to your favorite colors. Inside the advertisement, Motorola has built in a moto-maker with a piece of plexi-glass, four small lithium batteries, and three LED lights that correspond with the 11 colors that are displayed on the ad. You simply click a color and the phone changes its complexion. This interactive print ad is the first of its kind and was designed by Digitas to be distributed in 150,000 copies in New York and Chicago. You can view a video of the design from Motorola below.