Bottle Logic is Creating Some of the Coolest Beer Labels in Craft Beer

You can’t judge a book by its cover. I don’t believe that, but it’s something that you’re supposed to say because you don’t want to come off like an asshole who makes quick judgments based on people’s appearances. But I know that I’ll like Bottle Logic’s beers, even though I don’t think I’ve ever had them. I can tell based on the labels alone; they’re that badass. The Anaheim-based brewery has a thing for games, creating beers based on classic videogames and board games, including a series of IPAs that pay tribute to the Konami Code (up up, down down, left right, left right, B A), a cheat code that was found in classic ‘80s games like Contra. And then you’ve got the steam punk labels, and the labels that look like vintage books…it all looks so good, so yeah, in this case, I’m gonna judge a book by its cover.

Take a look at the gallery for some of Bottle Logics’ best labels.

1 of 11 Up Up is the first in the Konami Code series of juicy IPAs named for pieces of the '80s cheat code.

2 of 11 Down Down, the second IPA in the Konami Code series.

3 of 11 Left Right. Beer number three in the series. Starting to see where this is going?

4 of 11 The next beer in the Konami Code series will be a double IPA called B A. And it's being released this weekend.

5 of 11 714 Blonde, a California blonde ale that's crisp and slightly sweet. I don't even care. I just want to hang the label on my wall as a poster.

6 of 11 Recursion is Bottle Logic's take on a West Coast IPA, and it's a recipe that they've been tinkering with for quite some time.

7 of 11 Campy Creatures is a "Kickstarter-funded game of deduction and bluffing." Bottle Logic partnered with the game makers to make this beer, Hostile Intent.

8 of 11 Double Actuator, a double IPA that's part of the Hoptomotron series, which will features a piece of the brewery's Hoptomotron until their hoppy masterpiece is complete.

9 of 11 Lagerithm won back to back GABF gold medals for Best American Dark Lager in 2014/2015. Not bad.

10 of 11 Tattered Prince, part of the Cold Classics Series, which is inspired by the "golden era of fiction." It's a French-style saison brewed with ginger, coriander and orange peel.

11 of 11 She Shot First is also part of the fiction-inspired Cold Classics series. It's a pale wheat ale that comes in at a low 4.7%.