Rum Will Take You from Ski Season to Beach Season

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Rum Will Take You from Ski Season to Beach Season

I know what you’re thinking: Spring is here. The calendar says so, and many of you are beginning to plan your first beach trip. You have visions of umbrella drinks and suntans dancing through your head. To that, I say, slow your roll. The winter storms keep stacking up, from the Northeast to the Rockies to the West Coast, and we sit on the precipice of a particularly great spring ski season. More importantly, we’re on the edge of a particularly great après ski season. Temps are rising and the slope-side patios are going off at resorts like Killington, which is showing no signs of closing anytime soon, and Mammoth Mountain, which has gotten 17 feet of snow in March so far. Feet. Whistler is looking strong through April, too. Lodging is cheap, the snow is soft and if you get lucky with the weather, you can do laps in a tank top. That’s spring skiing at its best.

Mount Gay Rum is banking that skiers will love their rum after a day on the slopes as much as sailors do after a day on the ocean. The 315-year-old rum brand has launched a new ski-centric campaign, setting up pop up Fireside Lounges at ski resorts across the country and partnering with gold medalist freeskier Jonny Moseley to help get the word out about the brand’s motto/guiding principle “Time Well Spent,” as in, time spent skiing and drinking with friends is “time well spent.”

Mount Gay Rum invited me to Telluride, Colorado to ski and drink so I could see how rum fits into the après ski scene. What I discovered is that rum is the booze that can bridge the seasons, taking you from your last après ski session to your first beach drink. Check out the gallery to see how the weekend went down, from heli-skiing with a legend to drinking cocktails while watching fire dancers. And I’ve added a couple of my favorite recipes from the trip below.

Black & Snowy

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This is Mount Gay’s take on the Dark and Stormy. It’s refreshing as hell, with a bit of bite from the ginger beer. The Black Barrel Rum is aged in whiskey barrels and takes on some of the characteristics of bourbon. I discovered I liked it as much neat as I did in a cocktail.

2 oz. Mount Gay Black Barrel Rum
Ginger Beer
Mint or Lime Garnish
Powdered Sugar

Instructions: In a rocks glass, pour MG Black Barrel, add ice. Top with ginger beer. Garnish with mint or lime wedge. Sprinkle powdered sugar on top.

Chalet Toddy

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A Hot Toddy is as classic as an après ski cocktail can get. Mount Gay takes a traditional approach to the toddy, again using Black Barrel, which is my favorite spirit from the brand.

1.5 oz. Mount Gay Black Barrel Rum
.5 oz. lemon juice
.5 oz. honey
Hot Water
Cinnamon stick and lemon peel garnish

Instructions: In an Irish mug glass, pour MG Black Barrel, lemon juice and honey. Top with hot water. Garnish with cinnamon stick and lemon peel.