Sailor Jerry isn’t just the name of a hipster rum, it’s also the pseudonym for Norman Keith Collins, arguably the most iconic tattoo artist in modern history. Collins was the master of the old school tattoo, operating out of Hawaii in the ‘40s and ‘50s. You might not know who Sailor Jerry is, but you’ve definitely seen one of his iconic tattoos. Sailor Jerry the rum company will even give you one for free if you’re interested. Or, you can just watch the feature-length documentary on Sailor Jerry’s life, Hori Smoku-Sailor Jerry, streaming on Youtube for the next month. Or both. It’s your call.