There was a young lady who ate her shoe—
It looked like cake—
What else was she to do?
Scrolling through Instagram, I came across Shoe Bakery. My appetite was piqued by the waffle cone heels, the cherry topped toes and the sprinkle-packed soles. Giving a whole new sense to the term ‘eye candy,’ cobbler Chris Campbell brings a fanciful take to the world of fashion by creating shoes that look good enough to eat. If you put these shoes on the kitchen table, no one will complain. The beautifully decorated, handmade, shoes are mesmerizing. Stepping into them may be the closest I’ll get to stepping into Willy Wonka’s chocolate factory.
Campbell has a background in art, which is evident from his intricately designed
footwear. He started drawing as a kid and studied fine arts and animation later in school, launching Shoe Bakery in 2013. As for his inspiration, he says, “I’ve always had a sweet tooth growing up and I love the creativity and thought that is put into women’s shoes. I thought it would be a great idea to combine the two and I knew this
would be something you couldn’t resist.”
He’s right, these shoes are as irresistible as a Ladurée macaron or a Levain cookie. And the designing isn’t too different from cake decorating. “When starting a design, I take inspiration from things around me mostly donuts, cakes different type of pastries from around the world. I try to see if I can translate it into something wearable. Once I have an idea I sketch it out in my sketchbook. If I’m happy with it, I will then get to work. Most of the time we use pre-existing shoe to customize. The design of the shoes is made of an acrylic medium along with faux fruit, paint and embellishments.”
So far, the Pink Sprinkle Flats are the bestsellers, though my favorite slippers are the cake wedges, simply because they have the most cake on them. Customers can order pre-designed shoes, or have bespoke ones made by going through the website. The prices range from $70-$300. And if you like to match shoes and purse, they even have a tote bag big enough to fit multiple cupcakes.
Madina Papadopoulos is a New York-based freelance writer, author and regular contributor to Paste. You can follow her food adventures on Instagram and Twitter.
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Baby pink sprinkle flats
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The bakery, back in the day
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Bag trio release
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Cake heels
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Cotton candy dream
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In the studio
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Jimmie Sprinkle collection
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Neapolitan heels
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Pink syrup ice cream flats
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Premium Ice Cream collection
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Teal and pink cake wedges