The Psychology of Color

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The Psychology of Color

Color is an essential element to nearly every aspect of life. Colors serve a greater purpose than just being aesthetically pleasing. Personal experiences play into the way we each individually understand color, but marketing strategies explore how colors can evoke broad perception patterns and psychological responses. Find out how color subconsciously affects your decision-making.

Photo credits (all CC0): 3.yellow 6.purple 7.main/lead

Chamberlain Smith is a freelance writer based in Athens, Georgia.