Get a Look Into Everlane's Minimalist New Brick and Mortar Shop

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Online fashion retailer Everlane opened up its first brick and mortar store on the first floor of the company’s building in the Mission District neighborhood of San Francisco last week.

The new store, called “the Fit Studio,” is an experimental space meant to display and test out new Everlane products.

“We carry around 100 styles, including pants and shoes, which are traditionally a bit harder to find your fit online,” said a brand rep to Racked. Although the shop is largely self-service, stylists will be on hand to answer customers’ styling and product questions as well as help with checkout. We have found that everyone shops differently and we are giving customers the tools to create their own experience.”

The showroom, like its line of clothing, sticks to the basics — white walls, simple, Ikea-style wooden furniture and a few leafy, green plants. The space will be host to many of the brand’s future events and product launches.

Previously, the company had a showroom in San Francisco created by Los Angeles designers BROOK&LYN. They also hosted a pop-up in New York and will host a series of pop-ups in New York, Chicago, LA, and DC to promote their new commuter backpack in the upcoming week. There is also currently an open studio, which people can visit by appointment, in New York City.