Today, Madewell released its fall lookbook on Pinterest, Facebook and through its newsletter, thirteen days before the new arrivals will be sold in stores. The retail chain has adopted a “see-now, buy-now” method of selling and promoting their products—instead of releasing a March lookbook, Madewell released the looks, available for pre-order by emailing email@example.com or calling (866) 544-1937.
Big brands and designers like Burberry and Tom Ford have also adopted the tradition of “see-now, buy-now” fashion shows. The lookbook features 29 looks, half of which are for Madewell’s fall collection. The other half will be released in October for winter.
View the looks here.