Three years after partnering with George Malkemus to design handbags and footwear, Sarah Jessica Parker announced in an Instagram post on Tuesday that she is working on a new line of dresses.
The new line, called SJP LBD, will be released in October as a Bloomingdale’s exclusive, available at 32 Bloomingdale’s locations and online at Bloomingdales.com. All the dresses were designed by Parker herself and are made in the United States. Initially, only one dress named “Title” will be sold at a price of $395. “Title” is a sleeveless frock that falls above the knee and features a jersey top and layered tulle skirt, and it will be available in sizes 0-12. SJP LBD will expand with more dress styles in spring 2017.
Further details are limited, but in the Instagram post Parker showcases one of the dresses, a long-sleeved, shin-length, with a scoop-neck back. Find that post below.
Well folks, I’ve teased you long enough. It’s time for the big reveal. Introducing: the SJP LBD. A new collection of Little Black Dresses designed by me, all made proudly in the USA. Our first silhouette (a surprise!) will launch this October exclusively at @bloomingdales, with more designs to follow soon thereafter. Including this one, which I’ve been practically living in. Follow us on @sjpcollection so you don’t miss a beat. The wheels (and doors) never stop spinning… X, SJ
A video posted by SJP (@sarahjessicaparker) on